Where do your chatbot's leads actually go?
A chatbot can be great at the conversation and still fail the business: it answers the visitor perfectly, captures their name and number, and then the lead sits in a dashboard nobody opens between jobs. If the only way to see a new lead is to log into yet another tool, most owners won't — not because they don't care, but because they already have a system (a CRM, a calendar, a spreadsheet) and a new inbox competing for attention loses.
The two ways a lead can leave SiteMind
SiteMind moves a lead out of the chat window in one of two ways, and the difference matters for how fast it shows up where you'll actually see it.
Built in, no setup beyond connecting the account. Some tools get a direct line — SiteMind talks to their API straight, not through a middleman. A booked appointment writes to Google Calendar as a real event. A new lead can sync straight into HubSpot, Housecall Pro, or Follow Up Boss the moment it's captured. Booking availability can pull from Square Appointments. None of these need Zapier, a spreadsheet, or a webhook you build yourself — you connect the account once, in Settings, and it stays connected.
Everything else, through Zapier. SiteMind ships a Zapier app (Pro plan) that triggers on a new lead and hands it to whatever you tell it to: a Google Sheets row, a Mailchimp list, a Notion database, a QuickBooks contact, a Slack message, or any of the other several thousand apps Zapier connects to. You're not waiting on SiteMind to build a direct integration with your specific stack — you build the "if lead, then X" step yourself, in Zapier's editor, once.
Why this is two tiers instead of one
Building a direct API integration for every tool a small business might use isn't realistic — there are thousands, and most businesses only care about the two or three they actually run on. So SiteMind goes direct for the handful of tools that show up constantly in service businesses (a calendar, the CRMs contractors and agencies already use, appointment scheduling), and leaves the long tail to Zapier, which already solved the "connect anything to anything" problem. You get instant, no-config sync for the common case, and total flexibility for everything else — without SiteMind having to guess which spreadsheet or niche tool your business happens to run on.
What this looks like day to day
A visitor books a slot through the chat widget. That event lands on your Google Calendar immediately — no export, no manual entry. If you run Follow Up Boss, that same lead shows up there too, already tagged as a chatbot lead instead of you retyping their name and number in from a notification email. If you've wired a Zapier step to drop new leads into a Google Sheet for your weekly review, that row appears the same moment. Three different destinations, one conversation, and you never had to visit SiteMind's dashboard to make any of it happen.
Setting it up
The native integrations connect from Settings → Integrations: pick the tool, sign in with that account, done. Zapier is a separate step — it needs a SiteMind Pro plan and an API key you generate under Settings → API keys, then you add the SiteMind app in Zapier using an invite link (it's in early access, so it isn't searchable inside Zapier yet) and build your "Zap" from there. Full setup steps for both, plus every platform SiteMind installs on, live on the integrations page.
The bottom line
The chatbot's job is the conversation. Getting the result of that conversation into the place you'll actually look — your calendar, your CRM, your spreadsheet — is what turns a captured lead into a followed-up lead. SiteMind handles the tools most service businesses already run on directly, and leaves the rest open through Zapier, so "check the chatbot dashboard" never has to become a new habit you have to build.